About Us
Play & Learn Insights is a research and consulting practice that helps teams design high quality and engaging toys, apps, and media for children.


Expertise at a Glance

Tiffany Enciso-Williams
FOUNDER
I’ve spent over a decade working with children, families, and educators to uncover how kids truly play, learn, and engage with the world around them. My journey began in early childhood classrooms where I taught for 10+ years, gaining firsthand insight into children’s learning and play. This experience inspired Play & Learn Insights, where I help teams create products that are engaging, grounded in child development, and meaningful for families.
From concept to launch, I bridge play, learning and research to ensure products resonate with children and succeed in the market. As a user researcher, I design and lead studies that bring children’s voices to the forefront. Collaborative by design, I work closely with designers, engineers, and other team members to ensure research insights translate seamlessly into experiences that empower young learners.
My clients and collaborations include startups and global brands alike, all united by a shared goal: to create experiences that help children learn and thrive through play.
EDUCATION
I hold a Master’s degree and teaching credential in Early Childhood Special Education from San Francisco State University.
Clients and Collaborations









